Client: Campbell Auto Group
Caravan Outfitters is a division of the Campbell Auto Group. The concept of this division is to take current vans sold by most dealerships and turn them into outfitted vans for outdoor adventures. The concept is still in development stage, I created the brand for this division.
Caravan Outfitter is the larger brand and used to market the concept. Caravel is the brand given to the actual vehicle that has been converted. The Caravan Outfitter crest would be used as a small decal on all Caravel vehicles.
Designed in Adobe Illustrator